Forget Boxing Day, the sales are on now. Marks & Spencer, John Lewis and Currys/PC World have forgone tradition and will start their sales on Monday.
M&S began its online sale at noon on Christmas Eve, John Lewis kicked off its sale at 5pm and Currys/PC World at 7pm. M&S has even bought the “Christmas Eve sales” search terms on Google in an attempt to attract shoppers.
The dash for bargains will continue on Christmas Day, with online retailers predicting a record 82m visits, a 32% increase on last year, according to Experian. Amazon will begin its sale a day earlier than normal on Christmas Day at 9am.
The last-minute dash to the high street is also expected to be much busier than in previous years. Many consumers were unable to finish all their shopping on 23 December – normally the busiest Christmas shopping day – because of Sunday trading laws limiting shops to just six hours trading.
To get round the ban M&S reopened more than 60 of its stores to allow customers to buy up essentials before Monday’s crush of last-minute panic buyers.
M&S and John Lewis will today take the unprecedented step of shifting their online sales forward to Christmas Eve as competition among retailers intensifies.
Online sales have crept forward in recent years as the number of consumers searching for bargains over Christmas has exploded.
Christmas Day has been the main battleground in recent years but this year M&S will begin discounting at midday today.
It has bought “Christmas Eve sales” search advertising slots on Google in an attempt to draw online consumers along with an array of other terms shoppers are likely to be searching for today.
John Lewis, meanwhile, will start its online sale at 5pm today while Currys/PC World will follow at 7pm.
The traditional Boxing Day sales have been brought forward to Christmas Eve as dozens of retailers seek to out-do each other and win customers’ hard-earned cash.
Last-minute bargain hunters will be able to cash in on internet sales from noon as online retailers slash their prices earlier than usual.
The Marks & Spencer online sale sale begins at noon today, with John Lewis following suit at 5pm and Currys/PC World at 7pm, the Daily Mail said.
Online giant Amazon will start is sale on Christmas morning, a day earlier than usual.
High street retailers were hampered yesterday as Sunday trading laws restricted them to opening for just six hours.
Supermarkets, shopping centres and high streets up and down the country were crammed with people on the last few trading days before Christmas.